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Showing posts with the label digital advertising agency

Digital Advertising Metrics to Track your Success

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Digital marketing agency in Dubai uses different metrics that help you to decide on the next steps to be taken and are not specific to any particular project and ad format or the type of digital campaign. 1. Reach and Impressions Reach defines the number of people who were able to see your ad. Impressions define the number of times your ad was displayed. As an ad can be shown to the same person more than once, the number of impressions might be higher than the ‘reach’ in many cases. 2. Click-Through Ratio Click-Through Ratio (CTR) is the percentage of clicks to impressions. So, if you get two clicks every 100 impressions, your CTR is 2 percent. You can use this metric to understand the effectiveness of different ad campaigns. For example, if you receive the same number of impressions on two different campaigns — the campaign with more clicks will have a better CTR and therefore will have performed better. 3. Conversions Conversion is the number of people that completed the specific ac...

Most Effective Strategies for Online Lead Generation that Really Works

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Generating leads is necessary for the existence of every business. More leads generated, the company will have more sales. Generating leads online is very effective. There are two important things to consider with online lead generation. - Generating quality leads not just leads - Majority lead generation happens online Every lead you generate is a high-quality lead. According to researches only 25% of the leads are legitimate and should advance the sales. So to incraese, the percentage of high quality leads a digital marketing agency in Dubai help you to identify as many as leads possible with your budget. Now the buyer process is changed and everyone prefers online. An effective lead generation campaign from the right digital marketing agency in Dubai should include SEO, PPC. Social media and content marketing, online events and more elements.  The following are the best strategies to make the online lead generation more effective 1. Understand the competition Detailed competit...

What is the importance of Digital Marketing?

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It is vital for businesses to be online as many of the people are online now. Digital marketing agency Dubai help you to increase the online presence continue. Digital marketing is important because more and more consumers are online; digital marketing is an immediate way to reach them. Traditional marketing can no longer reach people quite like digital marketing. A digital marketing agency Dubai is an overhang for marketing. It is tied in with marketing Products and administrations through digital advancements, in general, the internet, digital marketing includes all marketing campaigns that require an electronic gadget or the internet. For the advancement of business and support for new businesses, diverse digital channels, for example, online life, email, search engines and sites are used to interface with the flow and forthcoming consumers. The weapons in digital marketing contraption incorporate sites; search engine marketing (SEM) – which is a shade that incorporates search eng...

Advertising agency vs Marketing agency

Advertising is a subset of marketing, but marketing is not always advertising. The job of an advertising agency in Dubai is to plan ad campaigns using traditional advertising technologies such as press, broadcast, online advertising, or direct marketing. They utilize the talents of their art directors, graphic designers, and copywriters. They create ads that shine the spotlight on your product or service for a finite length of time. If you have a global strategy, a well-defined brand, a keen idea of exactly who your customer is, and a designated advertising & creative budget, then you might want to utilize the services of an advertising agency. Be doubly sure that you know the characteristics, the lifestyle, and current buying preferences of your customers. You don’t want to waste time and money advertising to the wrong person. Knowing your target audience and your ideal buyer is the job of marketing. Also, knowing how to attract customers versus playing tag with them is the ...

Build your brand with Digital Marketing

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Are you wish to distinguish yourself in a crowded digital industry? All you need is to build a brand with digital marketing to get noticed. Digital marketing agency Dubai help you to refine your marketing strategy, test out different tactics to engage with your audience. Branding in digital marketing is a strategy that produces real results over the course of months or years. While branding does not provide immediate result as of a PPC campaign, its one of the valuable marketing assets. A well known trusted brand can bring new customers into business in huge numbers. 1. Stick on a Design Guidelines For most advertisers and designers, a design guideline is an easy decision. design guideline is well known nowadays since they help in-house and freelance designers to pre-considered gauges. The elements that are off-brand get filtered out. Advertising agency in Dubai guarantees quality, regardless of who is making the design.  Design guidelines commonly comprise of ...

Google vs Facebook: Which one will work better for you?

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Business leveraging the benefits of advertising on Google and Facebook Ads to achieve maximum visibility, increase conversions and find new customers, adopting different strategies that align with the functionality of each platform return on their advertising spend. Google Ads Google ads are the largets widely known advertising platform. Paid search is focused on keywords and text-based ads. The bid is based on keywords- the user query. Whenever a user clicked on the ads, the advertiser is charged with an amount of money. so its called PPC or pay per click advertising. Other than the paid search ads, they are Youtube, Shopping, Display network and universal apps. Facebook Ads The facebook ads are referred to as paid social. Facebook is highly competitive as it has the highest number of monthly active users of any social network in the world. Changing consumer behaviours and patterns have undeniably given rise to social media giants that let consumers connect with their frien...