Digital Marketing Agency Dubai, Abu Dhabi, UAE

Everyone gets the value of having their own media channels from blogs, social media accounts and newsletter subscriber lists. Owned media is easy to measure and manage. Purchased media like PPC campaigns, branded content and display ads also have a measurable impact on your marketing budget. So next the question is how to measure the impact of earned media in your digital marketing campaign. Earned media include the product reviews, social shares, press coverage, guest blogs and more. It can extend to positive informal conversation customers have about the brand in offline and word of mouth. When your social media post is shared or the comment on your feature article has published, the exposure gained has been earned is because of the quality of the content. Sometimes it can also be negative like the customer complaint or critical comment on social media. To get value from earned media, a digital media agency in Dubai need to track this. Other than any other digital channel, the earne...

Conversion rate optimization is the process of optimizing the percentage of website visitors who complete a specific action such as form submissions, newsletter subscriptions. For digital marketing companies Abu Dhabi , this is the percentage of people who clicked your ad and went to your website and then took additional action. A digital marketing agency Dubai uses the following tips to start improving your conversion rates and converting web site visitors to sales. Increasing your conversion rate will result in a greater ROI for website promotion expenses you use to increase the traffic.  Use your return policies to convert visitors to customers Offer multiple payment options to attract more buyers Provide easy access to customer service Offer a toll-free number and make it visible Be your own mystery shopper Make your site secure and make it known Visit your competitor's sites often Solicit and welcome feedback Offer special discounts and promote them heavily A digital marketin...

Among the host of modern advancements in the present purchaser landscape that have moved the manner in which organizations and small companies need to deal with their promoting endeavours, one of the most prominent innovation is the widely used smartphones. There are numerous benefits for a small business to adopt mobile marketing strategies. Small businesses need to achieve a high impact and cost-effective methods to improve their revenue. High impact is easy to obtain but cost-effective is slightly more difficult to achieve. Digital marketing agency in Dubai realised mobile marketing can be used as an affordable medium. It is unparalleled compared to other platforms unless the initial investment of time and resources. Five ways to use mobile marketing to grow your business 1. Mobile-friendly website Use a responsive website design to display your website on all types of smartphones. Mobile users will get frustrated if your website is not mobile-friendly. Google modified its sea...