Google vs Facebook: Which one will work better for you?
Business leveraging the benefits of advertising on Google and Facebook Ads to achieve maximum visibility, increase conversions and find new customers, adopting different strategies that align with the functionality of each platform return on their advertising spend. Google Ads Google ads are the largets widely known advertising platform. Paid search is focused on keywords and text-based ads. The bid is based on keywords- the user query. Whenever a user clicked on the ads, the advertiser is charged with an amount of money. so its called PPC or pay per click advertising. Other than the paid search ads, they are Youtube, Shopping, Display network and universal apps. Facebook Ads The facebook ads are referred to as paid social. Facebook is highly competitive as it has the highest number of monthly active users of any social network in the world. Changing consumer behaviours and patterns have undeniably given rise to social media giants that let consumers connect with their frien...