Digital Marketing Agency Dubai, Abu Dhabi, UAE

Everyone gets the value of having their own media channels from blogs, social media accounts and newsletter subscriber lists. Owned media is easy to measure and manage. Purchased media like PPC campaigns, branded content and display ads also have a measurable impact on your marketing budget. So next the question is how to measure the impact of earned media in your digital marketing campaign. Earned media include the product reviews, social shares, press coverage, guest blogs and more. It can extend to positive informal conversation customers have about the brand in offline and word of mouth. When your social media post is shared or the comment on your feature article has published, the exposure gained has been earned is because of the quality of the content. Sometimes it can also be negative like the customer complaint or critical comment on social media. To get value from earned media, a digital media agency in Dubai need to track this. Other than any other digital channel, the earne...

Advertising is a subset of marketing, but marketing is not always advertising. The job of an advertising agency in Dubai is to plan ad campaigns using traditional advertising technologies such as press, broadcast, online advertising, or direct marketing. They utilize the talents of their art directors, graphic designers, and copywriters. They create ads that shine the spotlight on your product or service for a finite length of time. If you have a global strategy, a well-defined brand, a keen idea of exactly who your customer is, and a designated advertising & creative budget, then you might want to utilize the services of an advertising agency. Be doubly sure that you know the characteristics, the lifestyle, and current buying preferences of your customers. You don’t want to waste time and money advertising to the wrong person. Knowing your target audience and your ideal buyer is the job of marketing. Also, knowing how to attract customers versus playing tag with them is the ...