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Showing posts with the label advertising agency in dubai

Ways to Empower the Asian Community

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  Advertising success in Europe does not automatically equate to advertising success in Asia. Perhaps more than anywhere else, cultural understanding can make or break a marketing campaign, meaning advertisers need to be careful. This is more important when entire campaigns from multinational companies are lifted and repeated from one region to the next. The following are the four ways to empower the Asian community with the right advertising agency in Dubai .  1. Going Mobile In recent years, mobile has come to dominate over desktop use, and this revolution has not surpassed the Asian markets, where app usage is at an all-time high. In China alone, there are 724 million mobile Internet users, who spend the majority of their time on shopping and lifestyle apps. If you are looking to introduce your product or service to the Asian-Pacific region, mobile is the first platform you should be optimizing for. A mobile app offers a direct communication channel with your customers, all...

Digital Advertising Metrics to Track your Success

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Digital marketing agency in Dubai uses different metrics that help you to decide on the next steps to be taken and are not specific to any particular project and ad format or the type of digital campaign. 1. Reach and Impressions Reach defines the number of people who were able to see your ad. Impressions define the number of times your ad was displayed. As an ad can be shown to the same person more than once, the number of impressions might be higher than the ‘reach’ in many cases. 2. Click-Through Ratio Click-Through Ratio (CTR) is the percentage of clicks to impressions. So, if you get two clicks every 100 impressions, your CTR is 2 percent. You can use this metric to understand the effectiveness of different ad campaigns. For example, if you receive the same number of impressions on two different campaigns — the campaign with more clicks will have a better CTR and therefore will have performed better. 3. Conversions Conversion is the number of people that completed the specific ac...

Best Email Marketing Tools 2020

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Take your email marketing and content marketing to the next level with the following best tools using by a digital marketing agency in Dubai . 1. PutsMail This tool helps you to see the preview of the emails before sending it to your audience and ensure they function properly and look great for the receiver. This tool makes it easy and convenient for you to make sure that everything is working properly and the design is pleasing or not and then you can be made necessary changes before sending. Digital marketing agency in Dubai enables you to drive more customers through an effective campaign. 2. Drip Drip offers a wide range of tools for marketing automation, sales funnels and more personalization. It provides easy integration with popular website builders including WordPress and WooCommerce. Digital media agency in Dubai uses Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their s...

Effectiveness of Digital Marketing in Dubai

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 As days passing, Digital marketing is becoming more and more important in creating marketing campaigns. It reaches a great number of recipients and enables quite easy assessment of its effectiveness. It is interactive because apart from informing recipients about a given product, it also allows them to perform interactive actions such as visiting the website, sending e-mails with inquiries or purchasing in online stores. Digital marketing agency in Dubai gives business owners the freedom to advertise ad promote their products or services to receive an immediate response. What you need to do is to choose the right advertising platform that best matches to the business objectives and driving more sales. Advertising agency in Dubai will help you with the tailor-fit marketing strategy to increase your online visibility. Some of the digital marketing strategies to grow your business are - Search engine optimization - Social media marketing - PPC advertising - Email Marketing - Bloggi...

Comparison between TV Advertising and Digital Advertising

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For decades television advertising has been the panacea for brands to use by a digital marketing agency in Dubai for marketing. TV advertising appeared to be extremely viable and it reached an immense watcher base that no other medium could accomplish. Today, be that as it may, digital advertising has some critical advantages over TV advertising. Generously more affordable  For a fraction of the cost, brands acquire advertising agency in Dubai to use the entirety of the features of online marketing and realize a greater return on investment. Targeted TV advertising has endeavoured to create targeted marketing yet it can’t compare to the capacities of online marketing and the capacity to concentrate on a particular gathering for marketing purposes. Scalability Utilizing marketing techniques online gives a degree of adaptability that doesn’t exist in some other medium. A business can truly make changes surprisingly fast to a particular advertisement, content correction, or adjust a...

How to build community through Influencer Marketing?

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Influencer marketing agency in Dubai helps brands to understand their customer needs by community building. The insights about the customer needs can impact product roadmap, influencer service guidelines and help them to understand their customers better way. This is a powerful tool that a digital marketing agency in Dubai can easily leverage. Inside communities influencers are the ones that leading the conversations and encouraging new members to join. When you are planning to build a community around your brand, the following are the steps you need to consider. 1. Identify the community needs What will bring the community together with the most? What are the common belives? What skills are they hoping to learn or boost? Identifying and improving these common threads with the help of an influencer marketing agency in Dubai can help you build a stronger community.  If your community is united by looking for best practices on a specific topic, then work with an influencer who is ...

Advertising Agency in Dubai: Why you should Advertise Online?

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How online advertising companies in Dubai can do for you? Online advertising is flexible, measurable and fast Planning an event to promote your business? If you use the newspaper advertisement, you have to wait for a number of days or months to get insights into how many people see it. You can easily launch an online campaign promoting your event and will start giving a result within an hour. What’s interesting is, you can instantly track the ads- which one is working, how many people are seeing it, where they are seeing, how many clicks you receive rather than waiting for the month-end to know whether the newspaper ad was working or not. Get more traffic to the website and drive conversions Website is an online hub for your business. Online campaigns are good at driving large traffic to the website. When more traffic coming to the website, The chances for the number of conversions also increases. Designing a look good quality website can convert your visitors to leads easily and it e...

Tips to Get Successful in the Era of Ad Blockers

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This rise of ad blockers continues to frustrate marketers and publishers. But with nearly half of consumers using ad blockers, top advertising agencies in Dubai are beginning to find workarounds. In the enormous industry of advertising, brands spend billions of dollars on promoting their products and services. There are many reasons why people are rejecting ads. Most of the internet users are don’t want to read something forcefully they are not interested. They found the popups too intrusive when they are on their smartphones. Here are the tips for marketers to be successful against the ad blockers.  1. Create an opt-in mindset Ads are inherently opt-out experiences. Through opt-in strategies, an advertising agency in Dubai can ingratiate themselves with clients by providing little awards for account creation and whitelisting the site on their advertisement blocker. Access to selective substance or capacities, for example, commenting on articles, might be sufficient to convince n...

Why COVID Pandemic is good for Digital Advertising?

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Indeed, even as limitations on shopping and dining, the COVID-19 pandemic keeps on constraining numerous individuals to remain at home, and many expend long periods of media every day looking for comfort or to time pass. With that has come exceptionally focused home audiences, especially on TV and streaming. Numerous brands have now diminished or cut their ad spend, yet this change in media utilization is an open door for advertising and digital marketing agency who move their resources to reach the target audience at home. Brands should at the same time adjust to these changing occasions and this new type to benefit from the large audience made by the pandemic and plan for the future of retail, which will be driven by safety and convenience.  As the people entered to lockdown to slow down the spared of coronavirus and then there is endless time for them this result in increased use of home media. Studies show in 2020, An average US consumer will spend an average of 13 hours and 3...

Top 03 Marketing Strategies for Startups

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By using the right marketing strategy you can achieve a drastic growth of business success rate with a leading advertising agency in Dubai . The following are the best strategies used by top advertising agencies to help startups to succeed.  Set the right target  Generally, as a startup, you need as many as people to get invest in your products no matter about who are they. When it comes into advertising, you have to pick the right audience to cater. And when it comes to picking an audience, there’s no better option than the one that’s already interested in what you have to sell. Think of who your start-up was designed for and make sure those people know it exists. Targeted marketing can give you a considerable boost, provided you do it right. Advertise on websites and forums your audience frequents, engage with them, set up promotions. Educating your audience Let your audience know about your product or service. Yet, that conflict of interest is the thing that makes people ...

Tips to Increase your Conversion Rate

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Conversion rate optimization is the process of optimizing the percentage of website visitors who complete a specific action such as form submissions, newsletter subscriptions. For digital marketing companies Abu Dhabi , this is the percentage of people who clicked your ad and went to your website and then took additional action. A digital marketing agency Dubai uses the following tips to start improving your conversion rates and converting web site visitors to sales. Increasing your conversion rate will result in a greater ROI for website promotion expenses you use to increase the traffic.  Use your return policies to convert visitors to customers Offer multiple payment options to attract more buyers Provide easy access to customer service Offer a toll-free number and make it visible Be your own mystery shopper Make your site secure and make it known Visit your competitor's sites often Solicit and welcome feedback Offer special discounts and promote them heavily A digital marketin...

Top Unavoidable Reasons you need a Digital Marketing Strategy

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None of the business today can work without a digital strategy. Without an efficient digital strategy, a business is at the risk of losing with the competition and it becomes obsolete. The following are the top reasons why you need to consider a digital marketing strategy for your business. 1. The right place to get your branding Clearly, web, mobile and social media together offer the greatest space and wide reach to interface your target audience past the geological limits and make your brand message discernible to an enormous number of individuals. An advertising agency in Dubai boundless chance of getting your brand a universal audience is lost when you don't have a vital web nearness, social media nearness and a versatile application speaking to your brand. In contrast with the supposed open-air publicizing and advancements and the conventional media inclusion, digital marketing roads permit you snappier reach and much higher traction at affordable and cost-effective ways. 2....

What are the types of Digital Marketing?

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An ever-increasing number of organizations are emptying their marketing spending plans into digital. It's viewed as less expensive in contrast with print marketing and advertising on TV and radio. Digital marketing companies Abu Dhabi set up, run, screen the digital campaigns and the outcomes are identifiable and quantifiable in a way that non-digital marketing and publicizing can't offer. Put just, we are really in the digital age.  Be that as it may, for the business venturing out the universe of digital marketing, it can appear to be a touch of overwhelming. The centre issue that keeps most organizations from putting resources into digital marketing, is that they don't have the foggiest idea of what they need. What's more, some digital marketing agency Dubai would exploit that, offering you the 'full works'.  The following are the different types of Digital Marketing techniques widely using now. 1. Search Engine Optimization (SEO)  Search Engine Optimizatio...

Best Tools for Digital Ad Personalisation

The correct tools are fundamental for advertising companies in Dubai to create powerful personalisation. Without the way to gather the data, dissect it, produce the promotions you need, and serve them – personalisation of your display advertising is practically unimaginable. Analytics platform An analytics platform permits you to adequately break down the conduct of visitors to your site, and how they cooperate with it. This data is significant for customizing advertising dependent on where they may be in the funnel. Google Analytics, Heap Analytics or Crazy Egg are mainstream in this classification. Client data platform (CDP) A CDP is your one-stop look for collecting your first-party data. It empowers your image to serve your online promotions automatically dependent on focused sections for singular campaigns. Client relationship supervisor (CRM) Anything you find out about a possibility will be housed in a CRM. Any first gathering data that they give can be utilized by your adverti...

How to increase Personalisation in Display Advertising?

Personalisation guarantees improved performance of your digital campaigns. More than 80% of the advertisers say personalisation is challenging. There are different personalisation techniques a digital advertising agency in Dubai uses. In digital marketing, personalisation means serving the right content to the right audience at the right time based on the user's characteristics, behaviour and other unique identifiers. Digital marketing companies Abu Dhabi leverage personalisation to achieve a considerable impact. This creates more opportunities to reach new consumers online in different format ranging from a simple retargeted ad to dynamic creative optimisation. Consumers are far more likely to click on ads when it comes with some kind of personalisation. 26% of the internet users are using adblocker, so you need a powerful blend of personalisation and creativity as offered by the digital marketing companies Abu Dhabi . There are four different types of personalisation in digital...

How to get started with Influencer marketing

A digital marketing agency Dubai uses a creative way to use influencers to help increase brand awareness to drive more sales. Consumers trust people or brands they know and respect and it is the main reason the celebrity endorsement is popular. Things to be considered before doing an influencer marketing campaign. While there is unquestionably an incentive to including influencer marketing into your digital marketing blend, there are a few contemplations to make before you begin planning a program or exceeding to influencers. Have a go at responding to these three inquiries before you begin with influencer marketing. 1. Discover where your crowd invests its energy online. You ought to utilize influencer marketing to arrive at a profoundly focused, on the spot based, connected with a network of potential clients. Along these lines, to get the outcomes you need from this technique, an advertising agency in Dubai pick a stage that your crowd employments. For instance, in the even...

Vertical Vs Horizontal Ad Strategy

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Advertising strategy is an effective tool for budget management and it helps to focus the company's efforts in some areas where the likelihood of success will be more. there are two types of advertising strategy- Horizontal and Vertical advertising types. Vertical advertising is a strategy where the target audience belongs to a specific industry such as real estate, insurance, health etc. People from the same vertical have similar interests, needs and demands. If your business is selling specific products or services, vertical ad strategy works better. Advertising companies in Dubai uses this strategy for brands with narrow specialization and lower competition and also have higher risks of fluctuating demands which makes customer relations important. An advertising agency in Dubai needs to prepare a highly targeted marketing strategy and campaigns for the unique audience because the targeted audience is narrowly defined. The reach of the advertising might be limited, it is exact...