How to increase Personalisation in Display Advertising?

Personalisation guarantees improved performance of your digital campaigns. More than 80% of the advertisers say personalisation is challenging. There are different personalisation techniques a digital advertising agency in Dubai uses.

In digital marketing, personalisation means serving the right content to the right audience at the right time based on the user's characteristics, behaviour and other unique identifiers. Digital marketing companies Abu Dhabi leverage personalisation to achieve a considerable impact. This creates more opportunities to reach new consumers online in different format ranging from a simple retargeted ad to dynamic creative optimisation. Consumers are far more likely to click on ads when it comes with some kind of personalisation. 26% of the internet users are using adblocker, so you need a powerful blend of personalisation and creativity as offered by the digital marketing companies Abu Dhabi.

There are four different types of personalisation in digital advertising

When done right the personalisation in digital marketing can be engaging and effective to drive consumers down the funnel and make the purchase.


1. Contextual Advertising

In the rise of GDPR and cookie declining, contextual targeting is an effective way to reach your audience based on their likes and dislikes. Using contextual targeting, you can select what your display ad creative appears next to on online content. Digital marketing companies Abu Dhabi using demand-side platform (DSP), you can buy ad inventory that matches keywords and sentences that you know will be relevant to your audience.


2. Retargeting Display Ads

By placing a tracking code on your website advertising agency in Dubai can build and reach the audience those who are already familiar with your products or services. Retargeting with display advertising is effective to encourage users to go beyond the brand awareness stage. Among the users, there is a 20% drop off rate between the checkout and payment. Retargeting ads engage them to remind the items in their cart to make the purchase.


3. Dynamic creative optimisation (DCO)

DCO is essentially an advanced form of retargeting. Instead of just retargeting a user with an ad after they abandon a shopping cart, with DCO technology, you can dynamically test your creative to every user. The dynamic creative element of DCO, is a feed source that is connected to your display advertising library. This allows top advertising agencies for real-time updates to show the latest creative to your audience.


4. Digital storytelling

Digital storytelling is the first phase of effective, personalised dynamic advertising. And the clue is in the name. This allows you to tell a story from the top of funnel to the bottom of the funnel with your display advertising. Adapt messaging and creative as you go – otherwise known as ad sequencing. What makes it advanced is the dynamic element.

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