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Showing posts with the label advertising agencies in uae

Ways to Empower the Asian Community

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  Advertising success in Europe does not automatically equate to advertising success in Asia. Perhaps more than anywhere else, cultural understanding can make or break a marketing campaign, meaning advertisers need to be careful. This is more important when entire campaigns from multinational companies are lifted and repeated from one region to the next. The following are the four ways to empower the Asian community with the right advertising agency in Dubai .  1. Going Mobile In recent years, mobile has come to dominate over desktop use, and this revolution has not surpassed the Asian markets, where app usage is at an all-time high. In China alone, there are 724 million mobile Internet users, who spend the majority of their time on shopping and lifestyle apps. If you are looking to introduce your product or service to the Asian-Pacific region, mobile is the first platform you should be optimizing for. A mobile app offers a direct communication channel with your customers, all...

Programmatic Advertising: Key Considerations

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Programmatic advertising achieving positive results for brand marketing as a direct response. Programmatic advertising agencies in Dubai offers a solution for brands. As you spend much money you should consider the following key questions before choosing the right agency for your brand. 1. How do we develop the personalised experience to each consumer?  Consumers today expect increasingly personalised content. To see success, brands must know how to develop creative that is multifaceted, personalised and flexible enough to appeal in real-time. 2. How do we get the data to target the right audiences at the right time?  Of course, to create personalised, real-time campaigns, marketers need to know what data is required – and how to connect their own data with vendors to target increasingly specific audiences. 3. How do we regain control over our programmatic landscape?  In the early days of programmatic, marketers learned as they went – finding the best software, partners,...

Why you should advertise online?

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Is your target audience spend more time online? If you think YES, Then digital marketing will definitely boost your business. or if you have no idea  about your target audience and how much time they spend online, then you have to do some basic  market research to get some idea about this. How digital marketing can do for you? 1. Digital marketing is flexible, measurable and fast Planning an event to promote your business? If you use the newspaper advertisement, you have to wait for a number of days or months to get insights into how many people see it. You can easily launch an online campaign promoting your event and will start giving a result within an hour. What’s interesting is, you can instantly track the ads- which one is working, how many people are seeing it, where they are seeing, how many clicks you receive rather than waiting for the month-end to know whether the newspaper ad was working or not. 2. Get more traffic to the websi...