Facts about Online advertising in China
As China is experiencing an economic downturn but it does not seem to have much on digital advertising activity and expenditure. Below given are some facts about online advertising in China . - Trends are shifting away from traditional methods The shift is definitely away from TV and print and more towards digital, with mobile and video growth being particularly strong. Market research company eMarketer expects mobile video for example to be as high as $9 billion by 2020 – up from $3 billion in 2016. In addition, according to China Internet Watch, mobile video advertising increased by 195% between 2014 and 2015 in terms of ad revenue. Other growing trends include internet organic search, PPC (pay per click) advertising, social media, email marketing, and online banner ads through e-commerce sites such as Tmall and Taobao. - Advertising spending is rising and will continue eMarketer predicts that online advertising in China will reach more than $40 billion by the end of 2016, and more t...