Why you should advertise online?




Is your target audience spend more time online?

If you think YES, Then digital marketing will definitely boost your business. or if you have no idea 
about your target audience and how much time they spend online, then you have to do some basic 
market research to get some idea about this.

How digital marketing can do for you?

1. Digital marketing is flexible, measurable and fast

Planning an event to promote your business? If you use the newspaper advertisement, you have to
wait for a number of days or months to get insights into how many people see it. You can easily
launch an online campaign promoting your event and will start giving a result within an hour. What’s
interesting is, you can instantly track the ads- which one is working, how many people are seeing it,
where they are seeing, how many clicks you receive rather than waiting for the month-end to know whether the newspaper ad was working or not.

2. Get more traffic to the website and drive conversions

Website is an online hub for your business. Online campaigns are good at driving large traffic to the website. When more traffic coming to the website, The chances for the number of conversions also increases. Designing a look good quality website can convert your visitors to leads easily and it encourages the second visit.

3. Increase branding and credibility

Engaging your audience through online will increase your branding. 
Once your ads get recognized by the target audience, it likely to come to you when they have a 
need. Not only this, the online ads reinforce the idea that you are a genuine business and it will 
increase your credibility and customer trust. 

4. Target your specific audience

Online marketing allows you to segment and specify your audience and target them with specific 
content. When your product is applicable to different industries we can target specific ads to each
industry. Advertising is more effective when you are directly talking with personnel needs. If you are
running a real estate business and you need to target audiences to sell your apartments and also
for rental activities. Through online marketing, you can run two ads with separate messages: one 
tailored to apartment buyers and another for people who needs rental services. 

5. Retargeting previously engaged users

Using retargeting, we can remarket the audience who are previously engaged with your online
activities. For example, those who had visited your website earlier. Many of the online advertisers 
believe that retargeting is one of the underused advertising technology. Remember this? when you
are searching for a shoe on the amazon.com website and after looking at the shoe eventually you 
exit from the site and look into another website and did you ever noticed the same shoe you 
searched for appears in the new web site. This is exactly the retargeting. Retargeting website 
visitors with display ads are more than 70% likely to convert on your website. 

6. Cut out your marketing cost

Unlike marketing o radio and TV, you can control the marketing cost. You can decide what to spend, where to spend and at what time. Another advantage is you can access and edit whenever an update needed. Don’t like the campaign, you can pause it in seconds. Is it not working, then you decrease the budget. Digital marketing is always less expensive as compared to advertising on  TV, Radio, etc. 

7. Your competitors are doing online marketing

When your competitors are doing effective online marketing, there might be a chance for them to gaining market share and nabbing users that could be yours. Provide useful information, memorable experience and clear call to action so you will be on track. 


You can find top advertising agencies in Dubai around with huge advertising possibilities. Choosing the best advertising company in Dubai matching with your needs is a task in which you should pay your attention. Boopin is a well-known digital marketing agency in Dubai having more than 15 years of experience in the field of advertising and marketing. We are a group of experts with a goal to help you to grow your business through online marketing and media. To know more about this media agencies in Dubai, Visit: www.boopin.com


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