Ways to Empower the Asian Community

 Advertising success in Europe does not automatically equate to advertising success in Asia. Perhaps more than anywhere else, cultural understanding can make or break a marketing campaign, meaning advertisers need to be careful. This is more important when entire campaigns from multinational companies are lifted and repeated from one region to the next. The following are the four ways to empower the Asian community with the right advertising agency in Dubai. 


1. Going Mobile

In recent years, mobile has come to dominate over desktop use, and this revolution has not surpassed the Asian markets, where app usage is at an all-time high. In China alone, there are 724 million mobile Internet users, who spend the majority of their time on shopping and lifestyle apps. If you are looking to introduce your product or service to the Asian-Pacific region, mobile is the first platform you should be optimizing for. A mobile app offers a direct communication channel with your customers, allowing you to send promotional messages, including offers and discount codes.


However, before focusing on mobile app development, you need to ensure that your website is optimized for mobile use. Providing a seamless online experience for customers browsing on mobile is essential for generating sales.


2. Localisation


Considering the major cultural, linguistic and behavioural differences between the markets in the East and West, you might need to seek the services of a professional translator with previous experience in crafting localization strategies. Working with a specialist who understands the way customers communicate will help you get your brand’s message across in a way that resonates with the targeted audience.


With that being said, businesses looking to establish their presence within the Asia-Pacific region need to be careful not to generalize consumers by their nationality. Asian countries, such as China and Korea, are multicultural and multinational – trying to segment your audience by their nationality won’t bring you the expected outcomes. Instead, try to find the similarities in consumers’ purchasing behaviour, explore their interest in similar products and see which marketing campaigns have had previous success. Once having identified a consumer group with the same interests and a common language, it will be easier to create a need for your product and establish your name on the market.


3. Social Networking


Due to a digital censorship program, the world’s most popular social media platforms are not available in China, the country comprising the world’s largest population.  In order to increase your product’s visibility amongst online users, therefore, businesses need to adapt to the communication platforms available in the country they are targeting.


4. Content-driven


If you have decided to target the Chinese consumers, then the sooner you realize the importance of high-quality content for the success of your business, the better. If you are thinking about recycling your old marketing campaigns by translating them and featuring a few local images- then you better give your hopes of dominating the marketplace. To succeed, you’d need to work with a team that can produce content that will resonate with the cultural and economic background of the consumers, presenting your brand’s story within a local context. Coming across as a company that is conscious and respectful of the foreign customers and their culture will win you their trust and respect and will set you apart from the competition.


5. Video Marketing Campaigns


Research reveals that social media messages including video are shared 1,200% more times than messages containing text and images. Video has become an essential part of digital content marketing strategies at an advertising agency in Dubai, as it generates the highest return on investment out of any other type of promotional content.


The rise of video has a lot to do with the increased mobile use and customers’ demand for instantaneous, real-time communication with businesses. Video content is a great way to engage with your customer and facilitate brand loyalty. Contact us to get a marketing strategy to empower the Asian market: Advertising agency in Dubai

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