Vertical Vs Horizontal Ad Strategy



Advertising strategy is an effective tool for budget management and it helps to focus the company's efforts in some areas where the likelihood of success will be more. there are two types of advertising strategy- Horizontal and Vertical advertising types.








Vertical advertising is a strategy where the target audience belongs to a specific industry such as real estate, insurance, health etc. People from the same vertical have similar interests, needs and demands. If your business is selling specific products or services, vertical ad strategy works better. Advertising companies in Dubai uses this strategy for brands with narrow specialization and lower competition and also have higher risks of fluctuating demands which makes customer relations important.

An advertising agency in Dubai needs to prepare a highly targeted marketing strategy and campaigns for the unique audience because the targeted audience is narrowly defined. The reach of the advertising might be limited, it is exact and efficient.

Horizontal advertising strategy implies appealing to potential customers who share some common characteristics ad they are distributed in different industries. For targeting a wide range of customers, top advertising agencies use horizontal advertising strategy. Since the companies are targeting a larger audience and the businesses can have more price control than the vertical market.

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