Digital Advertising Metrics to Track your Success



Digital marketing agency in Dubai uses different metrics that help you to decide on the next steps to be taken and are not specific to any particular project and ad format or the type of digital campaign.




1. Reach and Impressions

Reach defines the number of people who were able to see your ad. Impressions define the number of times your ad was displayed. As an ad can be shown to the same person more than once, the number of impressions might be higher than the ‘reach’ in many cases.


2. Click-Through Ratio

Click-Through Ratio (CTR) is the percentage of clicks to impressions. So, if you get two clicks every 100 impressions, your CTR is 2 percent. You can use this metric to understand the effectiveness of different ad campaigns. For example, if you receive the same number of impressions on two different campaigns — the campaign with more clicks will have a better CTR and therefore will have performed better.


3. Conversions

Conversion is the number of people that completed the specific action by clicking on the ad by following your Call to Action (CTA). The action could be downloading an e-book, purchasing a product or signing up for your services.


4. Cost Per Acquisition

Cost Per Acquisition (CPA) measures the aggregate cost incurred to acquire a paying customer. It can be measured by dividing total campaign expenditure by the number of conversions.


5. Return on Investment

Return on Investment (ROI) is the ultimate metric to evaluate the effectiveness of your campaigns. Also known as Return on Ad Spend, ROI measures how much revenue the campaign generates compared to the cost required to run the campaign.

Advertising agency in Dubai uses data-driven and it gives you an insight into how the campaigns are performing and the outcomes. The availability of user data and detailed targeting capabilities make digital advertising an important tool for brands to connect with their customers.

Comments

  1. Karen SandersFebruary 21, 2021 at 9:24 PM

    Really I enjoy your site with effective and useful information. It is included very nice post with a lot of our resources.thanks for share. i enjoy this post.
    Digital Marketing Agency Abu Dhabi

    ReplyDelete
  2. Mixy TimeJune 16, 2022 at 12:29 AM

    Do you want to work with one of Dubai's leading digital Advertising Agencies Dubai? Here is a list of the top 5 Digital Marketing Agencies in Dubai, together with contact information.

    ReplyDelete

Post a Comment

Popular posts from this blog

Facts about Online advertising in China

Image
As China is experiencing an economic downturn but it does not seem to have much on digital advertising activity and expenditure. Below given are some facts about online advertising in China . - Trends are shifting away from traditional methods The shift is definitely away from TV and print and more towards digital, with mobile and video growth being particularly strong. Market research company eMarketer expects mobile video for example to be as high as $9 billion by 2020 – up from $3 billion in 2016. In addition, according to China Internet Watch, mobile video advertising increased by 195% between 2014 and 2015 in terms of ad revenue. Other growing trends include internet organic search, PPC (pay per click) advertising, social media, email marketing, and online banner ads through e-commerce sites such as Tmall and Taobao. - Advertising spending is rising and will continue eMarketer predicts that online advertising in China will reach more than $40 billion by the end of 2016, and more t...
Read more

In House Advertising agency in Dubai

Image
An advertising agency in Dubai can be found in different types which can be above the line, below the line or through the line. In the house, advertising agencies are not for every brand but for some. It results in delivering better ROI in a budget-friendly manner. Businesses can share their marketing effort with Digital marketing agency Dubai or with their in house marketing team. In-house agencies are dedicated to only one brand unlike other advertising companies in Dubai which outsource an advertising agency for doing their marketing. All the marketing campaigns will be managed by their own in house advertising agency. As compared with traditional digital ad agency handling many clients, there is some structural difference for an in house advertising agency. These agencies have their own content writers, art directors, graphic designers and account executives. As an in house agency is work for their employer they can save time for the approval process and avoid miscommun...
Read more

Benefits of Social Media Marketing in Abu Dhabi

Image
Social media marketing is crucial and necessary for getting traffic to your website as well as branding greatly in over the world. When it comes to promoting business online, brands first prefer social media marketing. To getting the desired result and meeting the expectations a lot of effort needed. Social media platforms require fresh content and unique ideas. Pasting your website URL will not get any traffic to the website and users always looking for a creative piece of content. Social media agency Abu Dhabi focus on engaging your target audience with optimized content. The following are the top benefits of social media marketing for your brand.  Brand Awareness Social media users are rising up everyday nd more than 50% of the people use any of the social media on a daily basis. Every social media channel has a search feature where you can find targeted audiences and make a connection with them. Express your business vision and explain benefit as well as the motive of your bu...
Read more