Advertising agency vs Marketing agency

Advertising is a subset of marketing, but marketing is not always advertising.

The job of an advertising agency in Dubai is to plan ad campaigns using traditional advertising technologies such as press, broadcast, online advertising, or direct marketing. They utilize the talents of their art directors, graphic designers, and copywriters. They create ads that shine the spotlight on your product or service for a finite length of time.

If you have a global strategy, a well-defined brand, a keen idea of exactly who your customer is, and a designated advertising & creative budget, then you might want to utilize the services of an advertising agency. Be doubly sure that you know the characteristics, the lifestyle, and current buying preferences of your customers. You don’t want to waste time and money advertising to the wrong person. Knowing your target audience and your ideal buyer is the job of marketing. Also, knowing how to attract customers versus playing tag with them is the job of marketing.

As a business owner, you may find it helpful to differentiate between marketing and advertising agencies within the definition of marketing itself. The simplified definition is that marketing is the process of moving goods and services from concept to the end-user.

If marketing is about product and service movement from concept to users, the process is for nought without users. The objective of marketing, therefore, must be to get more users. This is a play on strategy. Marketing agency in Dubai does strategy development first and foremost. As generalists, they integrate the elements of the marketing mix to grow your user base. They tend to specialize by industry, markets and geography. Many are strong in Internet marketing. Moreover, many offer tactical advertising-related solutions, such as creative development and media placement. But, if your primary need is brainpower to come up with the strategies to get and keep customers, partner with a marketing agency.

Many business owners are fairly adept at developing marketing strategies to grow their business. They know who their customers are, where they are and the most effective ways of communicating to them. Knowing and doing, however, are not the same. Developing engaging and persuasive advertising and other forms of communication messages require skills that combine art and science. Few business owners possess those skills because it takes years of professional study and training to acquire. Many, if not nearly all, of the most proficient marketers, don't possess those skills either. Consequently, if you have a firm grip on the strategic marketing challenges confronting your business but need help with the tactical aspects of executing an effective communication program, partner with an advertising agency in Dubai.