Google vs Facebook: Which one will work better for you?


Business leveraging the benefits of advertising on Google and Facebook Ads to achieve maximum visibility, increase conversions and find new customers, adopting different strategies that align with the functionality of each platform return on their advertising spend.



Google Ads
Google ads are the largets widely known advertising platform. Paid search is focused on keywords and text-based ads. The bid is based on keywords- the user query. Whenever a user clicked on the ads, the advertiser is charged with an amount of money. so its called PPC or pay per click advertising. Other than the paid search ads, they are Youtube, Shopping, Display network and universal apps.

Facebook Ads
The facebook ads are referred to as paid social. Facebook is highly competitive as it has the highest number of monthly active users of any social network in the world. Changing consumer behaviours and patterns have undeniably given rise to social media giants that let consumers connect with their friends, voice concerns about their experiences, and engage with topics and businesses they like. Facebook ads help your potential customers to find you.

When to use each

 The use of these advertising platforms depends on your business objective, target audience and budget. It is vital to understand how best to use each platform for maximum ROI and greater business growth.

Generally, facebook ads are used for generating a brand awareness of products or services that people likely want but it's not a necessary such as a "coffee maker". There is a wide range of options to the target audience that allows the advertisers to consistently and quickly introduce themselves to their target audience.

While Google ads can be used to increase the sale of a product that people actively looking and searching for it such as "Restaurants". These ads target the audiences in the buying phase, so it is important to write the ad copy to highlight the advantages of your products or services.


Boopin as a leading digital marketing agency in Dubai helps our clients to add codes and scripts on their websites that capture website visitors, Run marketing campaigns to drive conversions. We then create remarketing campaigns on both Facebook and Google ads to target users who visited the website before. The remarketing ads will help you to get real ROI.

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