How mobile marketing can boost your sales?

Among the host of modern advancements in the present purchaser landscape that have moved the manner in which organizations and small companies need to deal with their promoting endeavours, one of the most prominent innovation is the widely used smartphones.



There are numerous benefits for a small business to adopt mobile marketing strategies. Small businesses need to achieve a high impact and cost-effective methods to improve their revenue. High impact is easy to obtain but cost-effective is slightly more difficult to achieve. Digital marketing agency in Dubai realised mobile marketing can be used as an affordable medium. It is unparalleled compared to other platforms unless the initial investment of time and resources.

Five ways to use mobile marketing to grow your business

1. Mobile-friendly website

Use a responsive website design to display your website on all types of smartphones. Mobile users will get frustrated if your website is not mobile-friendly. Google modified its search algorithm to index mobile-friendly websites first.

2. Video content

Reports show over 75% of the videos are viewing on mobile. The video streaming feature in social media channels like Facebook, Instagram etc offers a vast opportunity that lies for marketers to explore and implement effective mobile marketing strategies. Forrester says the video ad spending will reach $103 billion by 2023

3. Social commerce

When social media combined with mobile, it provide a wide range of accessibility and scalability. Social media influences users buying decision- social commerce is a new way for businesses to drive sales through engagement. Harness social commerce to empower your users with effective mobile marketing strategies that helps them to make a purchase directly through a social media platform without being redirected to your e-commerce website. Therefore, this is a win-win for both parties.

4. Influencer Marketing

Influencer marketing is thriving, An expert-driven market is set to exceed the market size of $8 billion by the end of 2020. There comes a shift from traditional media, social media and PR to influencer marketing. It is cost-effective and simple medium to reach new and existing audience.

5. Text or SMS marketing

SMS marketing is a great way to drive immediate demand for your business. Although email is still essential, people are using short forms of communication - instant message/text messaging on their smartphones. No matter what age demographic, participants in the survey say their use of these short communication forms has increased in the past year.

Wish to see how mobile marketing can influence your business? Learn more about our advertising agency in Dubai at www.boopin.com

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