Build your brand with Digital Marketing

Are you wish to distinguish yourself in a crowded digital industry? All you need is to build a brand with digital marketing to get noticed. Digital marketing agency Dubai help you to refine your marketing strategy, test out different tactics to engage with your audience.

Branding in digital marketing is a strategy that produces real results over the course of months or years. While branding does not provide immediate result as of a PPC campaign, its one of the valuable marketing assets. A well known trusted brand can bring new customers into business in huge numbers.

1. Stick on a Design Guidelines

For most advertisers and designers, a design guideline is an easy decision. design guideline is well known nowadays since they help in-house and freelance designers to pre-considered gauges. The elements that are off-brand get filtered out. Advertising agency in Dubai guarantees quality, regardless of who is making the design. 

Design guidelines commonly comprise of logo interactions, brand colours, typography, and any pictures or iconography. These components are incredible, to begin with, and can assist you with maintaining brand identity as you complete digital advertising campaigns.

2. Create voice and tone guidelines

A brand identity is significantly more than a design—it's likewise a voice and tone. Similarly, you need guidelines for design, you likewise need guidelines for how to compose like your image. 

These guidelines will assist you with title and header shows, the tonal methodology your duplicate should take, how you compose various kinds of terms and different shows. Close by grammatical and technical, you'll likewise give scholars thought of voice and tone. 

When making voice and tone guidelines, it's essential to give loads of models. On the off chance that you advise scholars to utilize a "clever" tone, this is available to understanding. Be that as it may, on the off chance that you give numerous instances of what a smart tone resembles by and by, it will be simpler for writers and advertisers to hit the imprint.

3. Create email templates

Consumers prefer brands to communicate via email. Email is a vital part of maintaining your brand identity. To maintain brand identity in email, it’s a good idea to create a set of unified email templates that can keep your design consistent for various types of messages. 

The following steps describe how to do it.

Step 1: Identify the types of emails that come out of your business. Based on industry and purpose, here are a few types to think about it.

• Newsletters
• Blog highlights
• Promotional emails
• Transactional emails 
• Automated series

There should be a handful of robust groupings that the rest of your emails can be categorized under.

Step 2: Create templates for each category in the grouped list. Identify the type of communication and identify the elements that need to be added.  

The benefit of creating templates for each category, you will be able to remember the style you made for welcome emails and inherit some of those designs into your newsletters or sales offers. 

Step 3: Send emails from templates

Your categories are identified, your templates are made, and now every email you send will be consistent and on-brand. Operating from saved templates will also speed up the process of creating emails since you’re not starting from scratch each time.

4. Combine efforts across digital marketing channels

You should design consistently to enhance brand identity. But you should also think about how these digital marketing channels overlap.

The pairing of social media and email is great. While these are drastically different platforms, there are plenty of ways one can enhance or supplement the other. For example, the method of following and signing up. If your emails point to follow on social, and your social accounts point to sign up for email, you could be doubling down on your efforts and creating a more unified experience.