Digital Marketing Agency Dubai, Abu Dhabi, UAE

As China is experiencing an economic downturn but it does not seem to have much on digital advertising activity and expenditure. Below given are some facts about online advertising in China . - Trends are shifting away from traditional methods The shift is definitely away from TV and print and more towards digital, with mobile and video growth being particularly strong. Market research company eMarketer expects mobile video for example to be as high as $9 billion by 2020 – up from $3 billion in 2016. In addition, according to China Internet Watch, mobile video advertising increased by 195% between 2014 and 2015 in terms of ad revenue. Other growing trends include internet organic search, PPC (pay per click) advertising, social media, email marketing, and online banner ads through e-commerce sites such as Tmall and Taobao. - Advertising spending is rising and will continue eMarketer predicts that online advertising in China will reach more than $40 billion by the end of 2016, and more t...

The digital marketing landscape is changing and brands face a whole new terrain of consumer behaviour, leaps in technology and mass social movements. Below given are the top digital marketing trends to look in 2021. 1. Featured Snippet Being visible as high up as possible on Google searches is the ultimate aim of SEO. There are different SERP features acted as vehicles from the Map pack to shopping results to featured YouTube videos. With this featured snippet, users can get the answers without clicking on anything. The challenge is to create a peak of interest in users through this and get them to click for more details. 2. Automated bidding for Google Ads Google ads launched automated bidding in 2016 but we expect it to come into its own in 2021. 2020 may be the last year where digital marketer tweaks their ad campaigns for optimal performance. Automated bidding can optimise the ad campaign better than any human digital marketer. This frees up a digital marketing agency in Dubai to ...

Social media marketing is crucial and necessary for getting traffic to your website as well as branding greatly in over the world. When it comes to promoting business online, brands first prefer social media marketing. To getting the desired result and meeting the expectations a lot of effort needed. Social media platforms require fresh content and unique ideas. Pasting your website URL will not get any traffic to the website and users always looking for a creative piece of content. Social media agency Abu Dhabi focus on engaging your target audience with optimized content. The following are the top benefits of social media marketing for your brand.  Brand Awareness Social media users are rising up everyday nd more than 50% of the people use any of the social media on a daily basis. Every social media channel has a search feature where you can find targeted audiences and make a connection with them. Express your business vision and explain benefit as well as the motive of your bu...

How to drive traffic to your website and deciding what to sell are two important things when setting up an online store. The following tips will help you with this. 1. Affiliate and Referral Marketing Word of mouth is one of the greatest ways to drive traffic. Hearing from your family or friends that they really enjoyed a product can drive fast results. Giving offer coupons for recommending a product to someone with the referral code will push your product and promising them to come back. 2. Use Pinterest Pinterest is one of the best ways to get traffic to your online store. Pinterest is like Instagram, where people can post “pins” of products and images that they relate to. The best part is, a digital marketing agency in Dubai can post “pins” that are directly linked to their product. Users can then simply search by “buyable pins” and only see products that have the opportunity to pin. There are no limits on how many times you can post a “pin” either. 3. Improve website loading speed...

Digital marketing agency in Dubai uses different metrics that help you to decide on the next steps to be taken and are not specific to any particular project and ad format or the type of digital campaign. 1. Reach and Impressions Reach defines the number of people who were able to see your ad. Impressions define the number of times your ad was displayed. As an ad can be shown to the same person more than once, the number of impressions might be higher than the ‘reach’ in many cases. 2. Click-Through Ratio Click-Through Ratio (CTR) is the percentage of clicks to impressions. So, if you get two clicks every 100 impressions, your CTR is 2 percent. You can use this metric to understand the effectiveness of different ad campaigns. For example, if you receive the same number of impressions on two different campaigns — the campaign with more clicks will have a better CTR and therefore will have performed better. 3. Conversions Conversion is the number of people that completed the specific ac...

Programmatic advertising achieving positive results for brand marketing as a direct response. Programmatic advertising agencies in Dubai offers a solution for brands. As you spend much money you should consider the following key questions before choosing the right agency for your brand. 1. How do we develop the personalised experience to each consumer?  Consumers today expect increasingly personalised content. To see success, brands must know how to develop creative that is multifaceted, personalised and flexible enough to appeal in real-time. 2. How do we get the data to target the right audiences at the right time?  Of course, to create personalised, real-time campaigns, marketers need to know what data is required – and how to connect their own data with vendors to target increasingly specific audiences. 3. How do we regain control over our programmatic landscape?  In the early days of programmatic, marketers learned as they went – finding the best software, partners,...