Top 10 Digital Marketing Trends in 2021

The digital marketing landscape is changing and brands face a whole new terrain of consumer behaviour, leaps in technology and mass social movements. Below given are the top digital marketing trends to look in 2021.



1. Featured Snippet

Being visible as high up as possible on Google searches is the ultimate aim of SEO. There are different SERP features acted as vehicles from the Map pack to shopping results to featured YouTube videos. With this featured snippet, users can get the answers without clicking on anything. The challenge is to create a peak of interest in users through this and get them to click for more details.


2. Automated bidding for Google Ads

Google ads launched automated bidding in 2016 but we expect it to come into its own in 2021. 2020 may be the last year where digital marketer tweaks their ad campaigns for optimal performance. Automated bidding can optimise the ad campaign better than any human digital marketer. This frees up a digital marketing agency in Dubai to devote more time and effort on other channels of digital marketing for improving the overall brand awareness.


3. User Segmentation

User segmentation is expected to achieve new heights in 2021. Now big companies like Facebook and Google have so much data stored on their users, they understand their behaviour better than a human brain ever could. Manual segmentation is obsolete, big digital ad algorithms can micro-segment the perfect audience. More engagement and customer retention leading to lower ad cost and higher customer lifetime value. 


4. Optimizing for voice search

Voice search is the next upcoming trends of SEO. More users now prefer to talk their search bars instead of type with their voice-activated AI assistants on desktop or use smartphones. SEO specialists discovered that voice searches yield different results than text searches. 


5. Image SEO

Search engine marketing is moving out of the domain of words and into the domain of pictures and videos. Google Reverse-Image Search was just the beginning. Users can now enter images into Google to obtain a variety of contexts. They could snap a picture of a plant and enter the image as a search to find out whether the plant is poisonous. Or they could upload a friend’s Instagram image and geo-target that glorious “fear-of-missing-out”-inducing snap to its exact location. Image-searching represents another stream of traffic for a digital marketing agency in Abu Dhabi to hack into and insert their client brands into.


6. Shoppable posts on social media

Various studies show that 46% of Instagram users purchased one or more products that were put in front of them in a sponsored IG post. We expect social media platforms to explode as a channel for eCommerce sales, with easier and easier Integrations to allow users to complete their purchase without leaving the app. 


7. Ad-Blocker Arms Race

About 27% of Internet users are expected to have adopted ad-blockers by 2021, cutting off a significant source of revenue for many digital marketing experts and their clients. This won’t affect everyone or every traffic stream, but enough digital marketers will feel the pinch that we expect to see a game of high-stakes chess kick-off.


8. Content Marketing

Google rolled out some major updates to its search algorithm. The updates included the new BERT system, which is designed to aid Google in its efforts to understand the natural language that people use in their search queries. Content marketing is so important that creating content makes their audience view their organization as a credible and trusted resource.


9. Omnichannel Marketing

Omnichannel marketing is the process of marketing across multiple platforms (such as social media, apps, email and blog) so you can connect with prospects on more touchpoints. When you do omnichannel marketing right, you can offer an enhanced user experience and cohesive brand message that drives people to action. To stay ahead, brands must present a seamless, consistent voice and message across all available mediums, including physical storefronts, social media channels, online, in catalogues and anywhere else you can imagine. All channels should be linked in one all-encompassing strategy for the best results.


10. Video Marketing

Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2021:


70% of consumers say that they have shared a brand’s video

72% of businesses say that video has improved their conversion rate

52% of consumers say that watching product videos makes them more confident in online purchase decisions

65% of executives visit the marketer’s website and 39% call a vendor after viewing a video

Video is by far the most popular way customers want to learn about new products:

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