Digital Marketing Agency Dubai, Abu Dhabi, UAE

  Advertising success in Europe does not automatically equate to advertising success in Asia. Perhaps more than anywhere else, cultural understanding can make or break a marketing campaign, meaning advertisers need to be careful. This is more important when entire campaigns from multinational companies are lifted and repeated from one region to the next. The following are the four ways to empower the Asian community with the right advertising agency in Dubai .  1. Going Mobile In recent years, mobile has come to dominate over desktop use, and this revolution has not surpassed the Asian markets, where app usage is at an all-time high. In China alone, there are 724 million mobile Internet users, who spend the majority of their time on shopping and lifestyle apps. If you are looking to introduce your product or service to the Asian-Pacific region, mobile is the first platform you should be optimizing for. A mobile app offers a direct communication channel with your customers, all...

As China is experiencing an economic downturn but it does not seem to have much on digital advertising activity and expenditure. Below given are some facts about online advertising in China . - Trends are shifting away from traditional methods The shift is definitely away from TV and print and more towards digital, with mobile and video growth being particularly strong. Market research company eMarketer expects mobile video for example to be as high as $9 billion by 2020 – up from $3 billion in 2016. In addition, according to China Internet Watch, mobile video advertising increased by 195% between 2014 and 2015 in terms of ad revenue. Other growing trends include internet organic search, PPC (pay per click) advertising, social media, email marketing, and online banner ads through e-commerce sites such as Tmall and Taobao. - Advertising spending is rising and will continue eMarketer predicts that online advertising in China will reach more than $40 billion by the end of 2016, and more t...

The digital marketing landscape is changing and brands face a whole new terrain of consumer behaviour, leaps in technology and mass social movements. Below given are the top digital marketing trends to look in 2021. 1. Featured Snippet Being visible as high up as possible on Google searches is the ultimate aim of SEO. There are different SERP features acted as vehicles from the Map pack to shopping results to featured YouTube videos. With this featured snippet, users can get the answers without clicking on anything. The challenge is to create a peak of interest in users through this and get them to click for more details. 2. Automated bidding for Google Ads Google ads launched automated bidding in 2016 but we expect it to come into its own in 2021. 2020 may be the last year where digital marketer tweaks their ad campaigns for optimal performance. Automated bidding can optimise the ad campaign better than any human digital marketer. This frees up a digital marketing agency in Dubai to ...