How to build community through Influencer Marketing?

Influencer marketing agency in Dubai helps brands to understand their customer needs by community building. The insights about the customer needs can impact product roadmap, influencer service guidelines and help them to understand their customers better way. This is a powerful tool that a digital marketing agency in Dubai can easily leverage. Inside communities influencers are the ones that leading the conversations and encouraging new members to join. When you are planning to build a community around your brand, the following are the steps you need to consider.



1. Identify the community needs

What will bring the community together with the most? What are the common belives? What skills are they hoping to learn or boost? Identifying and improving these common threads with the help of an influencer marketing agency in Dubai can help you build a stronger community.  If your community is united by looking for best practices on a specific topic, then work with an influencer who is known for, or sets those best practices. Engaging these industry experts adds instant validity and brings value to your community.


2. Live events with Influencer

Finding a way to interact with the community through a live chat on Facebook, LinkedIn or Instagram or any other platform can make a huge change. The live event can bring value to the influencer and get the community in front of the audience. By offering time directly in front of the community, your influencers get the opportunity to increase their following and adding value to yours. 


3. Host product launch or event

To take the engagement level of your audiences, hosting product launch or community event by the influencer is great. This will give you an opportunity to identify and build relationships with the members of the community who have an impactful social relationship. Asking members to bring their friends or coworker to the event can also help to grow the community. 


4. Practice Cross-Promotion

There are plenty of ways to cross-promote with influencers. Some of them are appearing on each other's podcasts and live streams, promotions through newsletter and outreach initiatives. This is a great way to grow your respective audiences by sharing information that is beneficial to both communities. 


Learn more about our influencer marketing services: Digital marketing agency in Dubai

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