Why COVID Pandemic is good for Digital Advertising?

Indeed, even as limitations on shopping and dining, the COVID-19 pandemic keeps on constraining numerous individuals to remain at home, and many expend long periods of media every day looking for comfort or to time pass. With that has come exceptionally focused home audiences, especially on TV and streaming. Numerous brands have now diminished or cut their ad spend, yet this change in media utilization is an open door for advertising and digital marketing agency who move their resources to reach the target audience at home. Brands should at the same time adjust to these changing occasions and this new type to benefit from the large audience made by the pandemic and plan for the future of retail, which will be driven by safety and convenience. 




As the people entered to lockdown to slow down the spared of coronavirus and then there is endless time for them this result in increased use of home media. Studies show in 2020, An average US consumer will spend an average of 13 hours and 35 minutes per day viewing any media. Another estimation shows that the paid subscription of streaming TV and video services surged by 32% in March itself when people first sent home. 


To reach a larger audience, an advertising agency in Dubai help brands to create ads to address consumer concerns and create a meaningful connection with the brand. Along with the challenges in the quarantine time which ranges from convenience to safety, this is the perfect time for brands to convey their interests in making the consumer's lives simpler and safer. Running strategic ads with top advertising agencies in Dubai is an investment as it breeds stronger consumer support in the long run. There is a big opportunity for brands by changing their ad content to speak about safety and simplicity in the marketplace. Advertising agencies in Abu Dhabi uses adtech to make it easier to engage the users. Some platforms allow users to use their smartphones to listen to and interact with ads, immediately taking them to a virtual storefront where they can purchase the products they want or respond to any desired call to action with just a few buttons pushes.


Top advertising agencies in Dubai using this means that not only are consumers able to connect with what they are interested in more easily, but brands can reach their target audiences more effectively and convert much more quickly, reducing leakage and improving marketing spend ROI. This pandemic has changed certain consumer behaviour permanently. This pandemic has highlighted the importance of delivering goods and services to consumer doorsteps as many for them had no choice other than online shopping. But many of the brands that could not meet this demand were pushed to back. 


Reach us out now: Advertising agency in Dubai

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