Best Practices for Digital Marketing



1. Omnichannel Marketing
Many businesses have adopted an omnichannel marketing approach to guide users through the funnel. This is an evolved form of multichannel marketing that helps you provide a holistic shopping experience to the buyers. Through this digital marketing companies Abu Dhabi helps brands to provide a holistic approach to the buyers. Being omnichannel means delivering a consistent experience to the buyers. The strategy should revolve around the customer around different channels. Digital marketing agency in Dubai creates a consistent brand voice across different digital marketing channels and map the utilities at each stage of the buyer journey. 

2. Bring AI to Digital Marketing
Artificial intelligence and machine learning enable digital marketing companies Abu Dhabi to reach out to their target audience in a better way. You can communicate with the customers through the following ways.
- Conversational AI
Conversational AI such as digital assistants and chatbots have become ubiquitous to communicate with prospects and customers. They are capable of delivering content, gathering customer requirements, providing customer support, helping customers buy an item or make a reservation, and keeping them updated on their orders.
- Personalization
The success of omnichannel marketing depends on how well you personalize the customer experience, and AI can help you do that. AI-based tools are capable of understanding and predicting user behaviour. This can further help you deliver a personalized experience by creating segments of users that share similar characteristics.

3. Email Marketing
Email marketing is still an important channel used by digital marketing companies Abu Dhabi. User-generated and interactive content will generate engagement and keep the emails mobile responsive. You can use email marketing to send promotional details, promote new content and offer exclusive offers or ask for feedback through surveys and so on. 

4. Video Marketing
Digital marketing agency in Dubai now use video as a marketing tool and people prefer videos as they make it easy to comprehend information and it is an effective medium to tell stories. Using videos in your contents will boost engagement and improve your branding. Creating high-quality videos in different formats will help you to get succeed in video marketing. 

5. Build a cohesive content experience
Digital marketing companies Abu Dhabi uses a powerful content marketing strategy with a smart distribution strategy. Creating cohesive content experiences means diversifying your content marketing efforts. Create content in as many formats as you can. Dabble into text, podcasts, infographics, videos, gated content, and so on. Each content piece you create should support each other, and that’s where content repurposing comes into the picture.

Comments

Post a Comment

Popular posts from this blog

Facts about Online advertising in China

Image
As China is experiencing an economic downturn but it does not seem to have much on digital advertising activity and expenditure. Below given are some facts about online advertising in China . - Trends are shifting away from traditional methods The shift is definitely away from TV and print and more towards digital, with mobile and video growth being particularly strong. Market research company eMarketer expects mobile video for example to be as high as $9 billion by 2020 – up from $3 billion in 2016. In addition, according to China Internet Watch, mobile video advertising increased by 195% between 2014 and 2015 in terms of ad revenue. Other growing trends include internet organic search, PPC (pay per click) advertising, social media, email marketing, and online banner ads through e-commerce sites such as Tmall and Taobao. - Advertising spending is rising and will continue eMarketer predicts that online advertising in China will reach more than $40 billion by the end of 2016, and more t...
Read more

In House Advertising agency in Dubai

Image
An advertising agency in Dubai can be found in different types which can be above the line, below the line or through the line. In the house, advertising agencies are not for every brand but for some. It results in delivering better ROI in a budget-friendly manner. Businesses can share their marketing effort with Digital marketing agency Dubai or with their in house marketing team. In-house agencies are dedicated to only one brand unlike other advertising companies in Dubai which outsource an advertising agency for doing their marketing. All the marketing campaigns will be managed by their own in house advertising agency. As compared with traditional digital ad agency handling many clients, there is some structural difference for an in house advertising agency. These agencies have their own content writers, art directors, graphic designers and account executives. As an in house agency is work for their employer they can save time for the approval process and avoid miscommun...
Read more

Benefits of Social Media Marketing in Abu Dhabi

Image
Social media marketing is crucial and necessary for getting traffic to your website as well as branding greatly in over the world. When it comes to promoting business online, brands first prefer social media marketing. To getting the desired result and meeting the expectations a lot of effort needed. Social media platforms require fresh content and unique ideas. Pasting your website URL will not get any traffic to the website and users always looking for a creative piece of content. Social media agency Abu Dhabi focus on engaging your target audience with optimized content. The following are the top benefits of social media marketing for your brand.  Brand Awareness Social media users are rising up everyday nd more than 50% of the people use any of the social media on a daily basis. Every social media channel has a search feature where you can find targeted audiences and make a connection with them. Express your business vision and explain benefit as well as the motive of your bu...
Read more