04 Key Components of a Marketing Plan

An effective marketing plan for any digital marketing agency Dubai has the following four components.

Products and services

What goes into this section will vary depending on whether your company is creating an original product and developing it from ideation to prototype stage and onto market or marketing a product that’s already fully developed. Remember too that marketing a service is different than marketing a product. But whatever you’re selling, this section will focus on what is unique about your product or service and contain your Unique Selling Proposition.

Pricing

The starting point for any pricing strategy is a breakeven analysis. After all, you want to make money, not lose it! But beyond that, the ideal price is a combination of how you want to position your product or service and what the market will bear.

Place

The details of how and where your products and/or services are sold. As you’ll see when you look at the Sales and Distribution plan section of the marketing plan of an advertising agency in Dubai, this section outlines the distribution methods going to be used, the transaction process between your business and your customers, and your sales strategy.

Promotion

The section of the marketing plan that describes how your company is going to present your products or services to the buying public. Your challenge here will be choosing the promotion activities best for reaching your target market but within your marketing budget.