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Tips to Get Successful in the Era of Ad Blockers

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This rise of ad blockers continues to frustrate marketers and publishers. But with nearly half of consumers using ad blockers, top advertising agencies in Dubai are beginning to find workarounds. In the enormous industry of advertising, brands spend billions of dollars on promoting their products and services. There are many reasons why people are rejecting ads. Most of the internet users are don’t want to read something forcefully they are not interested. They found the popups too intrusive when they are on their smartphones. Here are the tips for marketers to be successful against the ad blockers.  1. Create an opt-in mindset Ads are inherently opt-out experiences. Through opt-in strategies, an advertising agency in Dubai can ingratiate themselves with clients by providing little awards for account creation and whitelisting the site on their advertisement blocker. Access to selective substance or capacities, for example, commenting on articles, might be sufficient to convince n...

Why COVID Pandemic is good for Digital Advertising?

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Indeed, even as limitations on shopping and dining, the COVID-19 pandemic keeps on constraining numerous individuals to remain at home, and many expend long periods of media every day looking for comfort or to time pass. With that has come exceptionally focused home audiences, especially on TV and streaming. Numerous brands have now diminished or cut their ad spend, yet this change in media utilization is an open door for advertising and digital marketing agency who move their resources to reach the target audience at home. Brands should at the same time adjust to these changing occasions and this new type to benefit from the large audience made by the pandemic and plan for the future of retail, which will be driven by safety and convenience.  As the people entered to lockdown to slow down the spared of coronavirus and then there is endless time for them this result in increased use of home media. Studies show in 2020, An average US consumer will spend an average of 13 hours and 3...

How Digital Media is Helpful for Businesses in UAE?

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Digital media help a business in three ways - Facilitating social interactions - Levels the playing field for small business - Aligns with how consumers shop Digital technology connects people in a more efficient way because 7 out of 10 people today are on social media. They are using it for maintaining friendships regardless of the distance between. It is always a good idea to use social media tactics from a digital media agency in Dubai to boost brand recognition. Social media can encourage the interaction some boosting words like congratulations in Facebook help provide users with more engaging feed. Every special moment shares one thing in common which called emotionally. If a brand doesn’t have any products or services they can create a space for themselves within the shared moment. Customers share the business if it aligns with their needs and interests. Consumers realise brands that encourage and share content from their customers. This is a motivation for them to mention a bra...

Drive Sales By Reaching the Right Audience

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Reaching your target audience is vital for search engine optimisation. It is impossible to grow your online business and website visit without identifying and communicating with the target audience. One of the top ways to connect with your customers is social media. A digital marketing agency Abu Dhabi focuses on delivering quality content to the audience they are looking for. Another way is email outreach. With emails, you can communicate with the customers on a weekly or monthly basis according to your business needs and cherish their time by providing valuable content optimised with the target keywords relevant to your business and customer interests. Growing their trust over time by producing valuable content is the basis is the key to success. Customers are always looking for answers to their questions, doubts and needs. By being their answers you can learn their behaviour. Media companies Abu Dhabi uses this synergy to connect you with the things that your customers might be lo...

Why your Business Needs Local Search Marketing?

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Internet is the great platform for every potential customers and dealer to communicate at any time over any device. Every business knows that brand awareness is very important for sales. The following are the reasons why do you need local search marketing rather than having a website. 1. People are always looking for the best price around their neighbourhood. When someone is looking for Digital marketing agency Abu Dhabi , Instead of reaching the nearest agency they will first compare price and services they provide. Companies with websites on the top of the search engines are likely getting more chances than others can not be found.  2. People live in different places than their home country. Consumers are at work in the suburbs and they may not know the best stores to get something on that particular area. When they are looking online, the top-ranked business will get more new customers.  3. People can purchase thing online in 27/4 and no need to visit the store. It becomes ...

How does Earned Media add value to Digital Marketing?

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Everyone gets the value of having their own media channels from blogs, social media accounts and newsletter subscriber lists. Owned media is easy to measure and manage. Purchased media like PPC campaigns, branded content and display ads also have a measurable impact on your marketing budget. So next the question is how to measure the impact of earned media in your digital marketing campaign. Earned media include the product reviews, social shares, press coverage, guest blogs and more. It can extend to positive informal conversation customers have about the brand in offline and word of mouth. When your social media post is shared or the comment on your feature article has published, the exposure gained has been earned is because of the quality of the content. Sometimes it can also be negative like the customer complaint or critical comment on social media. To get value from earned media, a digital media agency in Dubai need to track this. Other than any other digital channel, the earne...

Most Effective Strategies for Online Lead Generation that Really Works

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Generating leads is necessary for the existence of every business. More leads generated, the company will have more sales. Generating leads online is very effective. There are two important things to consider with online lead generation. - Generating quality leads not just leads - Majority lead generation happens online Every lead you generate is a high-quality lead. According to researches only 25% of the leads are legitimate and should advance the sales. So to incraese, the percentage of high quality leads a digital marketing agency in Dubai help you to identify as many as leads possible with your budget. Now the buyer process is changed and everyone prefers online. An effective lead generation campaign from the right digital marketing agency in Dubai should include SEO, PPC. Social media and content marketing, online events and more elements.  The following are the best strategies to make the online lead generation more effective 1. Understand the competition Detailed competit...