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Showing posts from June, 2020

How does Earned Media add value to Digital Marketing?

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Everyone gets the value of having their own media channels from blogs, social media accounts and newsletter subscriber lists. Owned media is easy to measure and manage. Purchased media like PPC campaigns, branded content and display ads also have a measurable impact on your marketing budget. So next the question is how to measure the impact of earned media in your digital marketing campaign. Earned media include the product reviews, social shares, press coverage, guest blogs and more. It can extend to positive informal conversation customers have about the brand in offline and word of mouth. When your social media post is shared or the comment on your feature article has published, the exposure gained has been earned is because of the quality of the content. Sometimes it can also be negative like the customer complaint or critical comment on social media. To get value from earned media, a digital media agency in Dubai need to track this. Other than any other digital channel, the earne...

Most Effective Strategies for Online Lead Generation that Really Works

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Generating leads is necessary for the existence of every business. More leads generated, the company will have more sales. Generating leads online is very effective. There are two important things to consider with online lead generation. - Generating quality leads not just leads - Majority lead generation happens online Every lead you generate is a high-quality lead. According to researches only 25% of the leads are legitimate and should advance the sales. So to incraese, the percentage of high quality leads a digital marketing agency in Dubai help you to identify as many as leads possible with your budget. Now the buyer process is changed and everyone prefers online. An effective lead generation campaign from the right digital marketing agency in Dubai should include SEO, PPC. Social media and content marketing, online events and more elements.  The following are the best strategies to make the online lead generation more effective 1. Understand the competition Detailed competit...

Top 03 Marketing Strategies for Startups

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By using the right marketing strategy you can achieve a drastic growth of business success rate with a leading advertising agency in Dubai . The following are the best strategies used by top advertising agencies to help startups to succeed.  Set the right target  Generally, as a startup, you need as many as people to get invest in your products no matter about who are they. When it comes into advertising, you have to pick the right audience to cater. And when it comes to picking an audience, there’s no better option than the one that’s already interested in what you have to sell. Think of who your start-up was designed for and make sure those people know it exists. Targeted marketing can give you a considerable boost, provided you do it right. Advertise on websites and forums your audience frequents, engage with them, set up promotions. Educating your audience Let your audience know about your product or service. Yet, that conflict of interest is the thing that makes people ...

How to Choose the Right Social Media Agency Abu Dhabi

Picking a social media agency Abu Dhabi to work with can be a dubious procedure, in any event, for the most experienced business owners.  The industry is confronting to some degree an emergency because of countless 'have-a-go' catchpenny advertisers constraining their way into the industry by offering below average administrations at a preposterously decreased expense.  Get a Social Media Audit Any social media agency Abu Dhabi deserving at least moderate respect will constantly offer a free social media audit as a major aspect of starting consultancy to a forthcoming customer. A social media audit is intended to give the specialist a superior perspective on what you've done beforehand, where you are presently and what should be done so as to meet your goals.  This will give both you and the planned agency a diagram of the present condition of your social media advertising. Consider it a sort of 'situational analysis'. Go into it with a receptive outlook, listen c...

PPC for Real Estate Marketing

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Digital marketing agency Dubai does real estate PPC marketing properly in a cost-effective way to generate more leads and sales. Many of the real estate brands today consider PPC advertising in search engine marketing over search engine optimization.  While most of real estate PPC campaigns were led by real estate experts who learned about how the system functioned and how to set up advertisements, they didn't find a way to ensure their websites were prepared to exploit the visitors originating from those clicks they paid for. Digital marketing agency Dubai attempt to increase a superior comprehension of Google Ads scoring that can put you higher in the paid outcomes at a lower cost per click (CPC). Obviously, Google Ads isn't the best way to advertise your real estate site. When you've paid for a click to your site with PPC advertising, you still just have an unknown user, a "suspect." The objective is to get them to submit their contact data through a powerful...

Tips to Increase your Conversion Rate

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Conversion rate optimization is the process of optimizing the percentage of website visitors who complete a specific action such as form submissions, newsletter subscriptions. For digital marketing companies Abu Dhabi , this is the percentage of people who clicked your ad and went to your website and then took additional action. A digital marketing agency Dubai uses the following tips to start improving your conversion rates and converting web site visitors to sales. Increasing your conversion rate will result in a greater ROI for website promotion expenses you use to increase the traffic.  Use your return policies to convert visitors to customers Offer multiple payment options to attract more buyers Provide easy access to customer service Offer a toll-free number and make it visible Be your own mystery shopper Make your site secure and make it known Visit your competitor's sites often Solicit and welcome feedback Offer special discounts and promote them heavily A digital marketin...

Top Unavoidable Reasons you need a Digital Marketing Strategy

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None of the business today can work without a digital strategy. Without an efficient digital strategy, a business is at the risk of losing with the competition and it becomes obsolete. The following are the top reasons why you need to consider a digital marketing strategy for your business. 1. The right place to get your branding Clearly, web, mobile and social media together offer the greatest space and wide reach to interface your target audience past the geological limits and make your brand message discernible to an enormous number of individuals. An advertising agency in Dubai boundless chance of getting your brand a universal audience is lost when you don't have a vital web nearness, social media nearness and a versatile application speaking to your brand. In contrast with the supposed open-air publicizing and advancements and the conventional media inclusion, digital marketing roads permit you snappier reach and much higher traction at affordable and cost-effective ways. 2....